Elida Reyna y Avante
“Grammy Award Winner”
Travels from Mercedes, TX
Since her earliest days as a performer, Elida Reyna has always known that in order to have an enduring career, her musical evolution must never end. And that is why she is undeniably the leading female force of her generation in the Tex-Mex industry.
Her instinctive understanding of rhythm, passion for performing and her willingness to take creative risks is what has led her down a musical path of artistry and stardom. Knowing that music has no boundaries has fed her artistic growth and inspired her voice to become a vehicle of diverse expression. Possessing an ability to completely captivate audiences with her stage presence, Reyna is an artist fiercely proud of her Mexican-American roots, but also capable of crossing artistic borders by fusing that cultural sound with universal music elements. It is exactly that career-self portrait of her cultural roots that Elida presents in her most recent album. Recognized by BMI as an award winning composer, she continues to show that the accolade was no fluke; the second single “Con Solo Mirarte” will join the list of great hit songs she has composed over the years such as “Duele”, “Te Sigo Amando”, and “No Eres Para Mi”
Elida Reyna continues to expand and diversify her music and style, and at the same time staying true to her Latin roots; she not only continues to show how her evolution can be a great commodity when it comes to creating new ways to reach people, but also a sign of more things to come. “My therapy is music – interpreting my feelings in a song”, she says. “I think that people take that to heart. My own experiences inspire me and I’ll write songs about what I’ve gone through. That personal aspect makes me even more human to people. A good hook is nice, but what you have to say is more important”.
Elida Reyna was born in San Antonio, Tx on Aug, 17th, but raised in Mercedes, Tx. A town that she is very proud to say she’s from, “I’m proud to let people know where I’m from” Elida said at a recent concert. Growing up in Mercedes during the 1980s, she loved watching Tejano stars like Roberto Pulido and La Mafia. They proved to her that Tejano groups could put on as awesome of a live show as any rock hero.
Another important influence was Laura Canales, who was Tejano music’s top female star when Elida was growing up. “Laura Canales showed me that the music wasn’t the exclusive domain of guys. She had a big impact on me choosing this career.” Now, Elida hears similar compliments from young female fans. ..”Girls have told me that they love my music. They were inspired, the same way I was when I saw Laura Canales for the first time. It really is a great feeling to know that you can be a positive inspiration to someone”…
She is known as “La Reina de Majico Valle” and November 1, 2005 was proclaimed as “Elida Reyna Day” in Mercedes, TX. She was honored for all the hard work she has done in the Tejano scene. The long hours in the studio, show after show, city after city, the days away from family, the sleepless nights, and award after award…
Elida began singing at quinceaneras and weddings in 1988. She began her musical career in 1991 when she met arranger Noel Hernandez (former bass player of Avante) at Pan American University in Edinburg, Texas. In 1992, Elida left her studies at the University of Texas-Pan American to pursue music full-time. While many parents might have been mortified, Elida’s dad bought an RV for her and her band. Two years later, they released their debut CD, “Atrevete,” which included the melodic ballad hit “Luna Llena.” She continued her upward spiral, winning numerous awards, and has been named “Female Vocalist of the Year” & “Female Entertainer of the Year”. In 2000 Elida scored big with a ranchero song entitled, “Duele”. Elida has since traveled the world, performing in Asia and Europe. She has proven to be one of the most exciting and consistently successful Latin recording artists in the country.
In 2007 she signed to the prestigious label, Freddie Records. Her soon to be released album, “Domingo” was Elida’s most challenging album to date. Elida wanted to incorporate the old sound of “Avante”, but with a new flare. She contacted her former producer/ music mogul, Noel Hernandez, and current musical director, who is molding the future of a new signature sound, Lalito Reyna. Elida describes this style as “refreshing and an ever evolving genre of music.” This album is set apart from the rest because Elida wrote nine of the thirteen songs. She collaborated with Lalito Reyna on most of the songs, and Freddie Martinez Sr. wrote a duet Elida sang with Jesse Turner. “This album has a good blend of cumbias, rancheras, and ballads. I think the fans will be pleasantly surprised. There is even a song dedicated to my kids called “Todo Es Posible”. The studio time was very rewarding to me because I got to express myself as a writer and a vocalist. The first single is titled “Te Espero” charted at 1 for 6 weeks on Media Guide and the song “Domingo” charted at 1 as well for 8 weeks.
Elida hosted the nationally televised “Pura Vida Awards” where she and the band were nominated by the industry’s top professionals in a record setting five categories. She has been featured in People Magazine, TV Guide, Texas Monthly and Latina Magazine and has appeared on the cover of many of the most widely circulated Latin publications in the world. Recently performed in Washington D.C. for President Barrack Obama at the Latino Inaugural Ball where she performed her with song “Quedemos Como Amigos” with Michael Salgado.
She is truly a sweet, and down to earth person who always has time to sign a picture for a fan and talk a little. I am glad to say she is a friend. If you’ve seen one of her show, you’ll know why. If you haven’t, make plans to see Elida Reyna. You’re missing out on a strong, talented female singer who does not only puts her heart into it, but you can sometimes catch her ending the song with tears in her eyes.
In June, Elida was featured in the magazine, “Southern Living”, in a spread about artists that live in the south. Elida has been featured in People Magazine, TV Guide, Latina Magazine, Texas Monthly and has also appeared on the cover of many of the most widely circulated Latin Publications in the world. Elida appeared in the Motion Picture “Harvest Of Redemption” directed by Javier Chapa. In the movie, she performed her hit “DUELE”.
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